The Italian Stone Theatre

The Italian Stone Theatre

CATEGORY: BRAND & STONE 2.0
PROJECT: OSSIMORO

Can the heaviness of the marble evoke lightness?

“OSSIMORO” IS THE PARADIGM OF TENSION, WHICH HERE ORIGINATES THE SHAPE OF A SINK-SCULPTURE IN WHITE MARBLE IN WHICH THE DYNAMICS OF WATER IS CRYSTALLIZED

The answer is in the past and recent references: from the drapery and the meticulous embroidery of the Veiled Christ by Giuseppe Sammartino, to the nine sculptures by Maurizio Cattelan in All.

FABIO CALVI & PAOLO BRAMBILLA

The world of the project is investigated through a creative approach in which imagination matters as much as the functional rigor
and control in all the implementation phases. Since 2006, Fabio Calvi and Paolo Brambilla work together with interior architecture, setups and product design. Fabio Calvi (1969) studied architecture in Milan and London. After collaborations with Frattini and Laviani, he opened his own studio in 2004. Paolo Brambilla (1973) studied architecture in Milan and Barcelona. He teached Interior Design at the Politecnico of Milan and he was a Councilor of the Chambers of Architects of Milan.

ANTONIO LUPI

Headquarters:
Via Mazzini, 73/75
50050 Stabbia Cerreto Guidi (FI) Italy
Tel. +39 0571 586881
lupi@antoniolupi.it

LAVAGNOLI MARMI

Headquarters:
Strada Rivis di Mies, 10
33050 Ronchis (UD) Italy
Tel. +39 0431 56349
info@lavagnolimarmi.com

PRUSSIANI ENGINEERING

Headquarters:
Via Luigi Galvani, 16
24061 Albano Sant’Alessandro (BG) Italy
Tel. +39 035 581444
info@prussiani.com

Concept: Danilo Di Michele
Curated by Giorgio Canale

After huge success last year, collaboration between marble companies and major international design brands is renewed for 2019: this is the starting point for Brand & Stone 2.0.
This exhibition responds to the need to bring designers and major brands closer to the use of natural stone to produce objects and accessories included in their collections, demonstrating how it is possible to overcome the often widespread reticence of a commercial (costs, distribution, …) as well as a technical (weight, installation issues, …) nature in the use of this material.
The skills and technical-artistic knowledge of Italian stone companies consequently become available to prestigious furnishing companies, thereby collaborating to create unique indoor and outdoor projects for subsequent launch on the market. Natural stone thereby becomes a revolutionary and innovative material, readily offered to even the most discerning customers all over the world through everyday objects.
Brand & Stone 2.0 it is therefore not only an exhibition of excellent design objects in natural stone nor is it a mere experiment designed to exaggerate the potential of stone materials. It is a project promoting partnership and synergy between two worlds, natural stone and design.

OPERA

Can the heaviness of the marble evoke lightness?

“OSSIMORO” IS THE PARADIGM OF TENSION, WHICH HERE ORIGINATES THE SHAPE OF A SINK-SCULPTURE IN WHITE MARBLE IN WHICH THE DYNAMICS OF WATER IS CRYSTALLIZED

The answer is in the past and recent references: from the drapery and the meticulous embroidery of the Veiled Christ by Giuseppe Sammartino, to the nine sculptures by Maurizio Cattelan in All.

DESIGNER
FABIO CALVI & PAOLO BRAMBILLA

The world of the project is investigated through a creative approach in which imagination matters as much as the functional rigor
and control in all the implementation phases. Since 2006, Fabio Calvi and Paolo Brambilla work together with interior architecture, setups and product design. Fabio Calvi (1969) studied architecture in Milan and London. After collaborations with Frattini and Laviani, he opened his own studio in 2004. Paolo Brambilla (1973) studied architecture in Milan and Barcelona. He teached Interior Design at the Politecnico of Milan and he was a Councilor of the Chambers of Architects of Milan.

PRODUCTION
ANTONIO LUPI

Headquarters:
Via Mazzini, 73/75
50050 Stabbia Cerreto Guidi (FI) Italy
Tel. +39 0571 586881
lupi@antoniolupi.it

LAVAGNOLI MARMI

Headquarters:
Strada Rivis di Mies, 10
33050 Ronchis (UD) Italy
Tel. +39 0431 56349
info@lavagnolimarmi.com

PRUSSIANI ENGINEERING

Headquarters:
Via Luigi Galvani, 16
24061 Albano Sant’Alessandro (BG) Italy
Tel. +39 035 581444
info@prussiani.com

CATEGORY

Concept: Danilo Di Michele
Curated by Giorgio Canale

After huge success last year, collaboration between marble companies and major international design brands is renewed for 2019: this is the starting point for Brand & Stone 2.0.
This exhibition responds to the need to bring designers and major brands closer to the use of natural stone to produce objects and accessories included in their collections, demonstrating how it is possible to overcome the often widespread reticence of a commercial (costs, distribution, …) as well as a technical (weight, installation issues, …) nature in the use of this material.
The skills and technical-artistic knowledge of Italian stone companies consequently become available to prestigious furnishing companies, thereby collaborating to create unique indoor and outdoor projects for subsequent launch on the market. Natural stone thereby becomes a revolutionary and innovative material, readily offered to even the most discerning customers all over the world through everyday objects.
Brand & Stone 2.0 it is therefore not only an exhibition of excellent design objects in natural stone nor is it a mere experiment designed to exaggerate the potential of stone materials. It is a project promoting partnership and synergy between two worlds, natural stone and design.

FOTOGALLERY
VIDEO
MAKING OF

Can the heaviness of the marble evoke lightness?

“OSSIMORO” IS THE PARADIGM OF TENSION, WHICH HERE ORIGINATES THE SHAPE OF A SINK-SCULPTURE IN WHITE MARBLE IN WHICH THE DYNAMICS OF WATER IS CRYSTALLIZED

The answer is in the past and recent references: from the drapery and the meticulous embroidery of the Veiled Christ by Giuseppe Sammartino, to the nine sculptures by Maurizio Cattelan in All.

FABIO CALVI & PAOLO BRAMBILLA

The world of the project is investigated through a creative approach in which imagination matters as much as the functional rigor
and control in all the implementation phases. Since 2006, Fabio Calvi and Paolo Brambilla work together with interior architecture, setups and product design. Fabio Calvi (1969) studied architecture in Milan and London. After collaborations with Frattini and Laviani, he opened his own studio in 2004. Paolo Brambilla (1973) studied architecture in Milan and Barcelona. He teached Interior Design at the Politecnico of Milan and he was a Councilor of the Chambers of Architects of Milan.

ANTONIO LUPI

Headquarters:
Via Mazzini, 73/75
50050 Stabbia Cerreto Guidi (FI) Italy
Tel. +39 0571 586881
lupi@antoniolupi.it

LAVAGNOLI MARMI

Headquarters:
Strada Rivis di Mies, 10
33050 Ronchis (UD) Italy
Tel. +39 0431 56349
info@lavagnolimarmi.com

PRUSSIANI ENGINEERING

Headquarters:
Via Luigi Galvani, 16
24061 Albano Sant’Alessandro (BG) Italy
Tel. +39 035 581444
info@prussiani.com

Concept: Danilo Di Michele
Curated by Giorgio Canale

After huge success last year, collaboration between marble companies and major international design brands is renewed for 2019: this is the starting point for Brand & Stone 2.0.
This exhibition responds to the need to bring designers and major brands closer to the use of natural stone to produce objects and accessories included in their collections, demonstrating how it is possible to overcome the often widespread reticence of a commercial (costs, distribution, …) as well as a technical (weight, installation issues, …) nature in the use of this material.
The skills and technical-artistic knowledge of Italian stone companies consequently become available to prestigious furnishing companies, thereby collaborating to create unique indoor and outdoor projects for subsequent launch on the market. Natural stone thereby becomes a revolutionary and innovative material, readily offered to even the most discerning customers all over the world through everyday objects.
Brand & Stone 2.0 it is therefore not only an exhibition of excellent design objects in natural stone nor is it a mere experiment designed to exaggerate the potential of stone materials. It is a project promoting partnership and synergy between two worlds, natural stone and design.

OPERA

Can the heaviness of the marble evoke lightness?

“OSSIMORO” IS THE PARADIGM OF TENSION, WHICH HERE ORIGINATES THE SHAPE OF A SINK-SCULPTURE IN WHITE MARBLE IN WHICH THE DYNAMICS OF WATER IS CRYSTALLIZED

The answer is in the past and recent references: from the drapery and the meticulous embroidery of the Veiled Christ by Giuseppe Sammartino, to the nine sculptures by Maurizio Cattelan in All.

DESIGNER
FABIO CALVI & PAOLO BRAMBILLA

The world of the project is investigated through a creative approach in which imagination matters as much as the functional rigor
and control in all the implementation phases. Since 2006, Fabio Calvi and Paolo Brambilla work together with interior architecture, setups and product design. Fabio Calvi (1969) studied architecture in Milan and London. After collaborations with Frattini and Laviani, he opened his own studio in 2004. Paolo Brambilla (1973) studied architecture in Milan and Barcelona. He teached Interior Design at the Politecnico of Milan and he was a Councilor of the Chambers of Architects of Milan.

PRODUCTION
ANTONIO LUPI

Headquarters:
Via Mazzini, 73/75
50050 Stabbia Cerreto Guidi (FI) Italy
Tel. +39 0571 586881
lupi@antoniolupi.it

LAVAGNOLI MARMI

Headquarters:
Strada Rivis di Mies, 10
33050 Ronchis (UD) Italy
Tel. +39 0431 56349
info@lavagnolimarmi.com

PRUSSIANI ENGINEERING

Headquarters:
Via Luigi Galvani, 16
24061 Albano Sant’Alessandro (BG) Italy
Tel. +39 035 581444
info@prussiani.com

CATEGORY

Concept: Danilo Di Michele
Curated by Giorgio Canale

After huge success last year, collaboration between marble companies and major international design brands is renewed for 2019: this is the starting point for Brand & Stone 2.0.
This exhibition responds to the need to bring designers and major brands closer to the use of natural stone to produce objects and accessories included in their collections, demonstrating how it is possible to overcome the often widespread reticence of a commercial (costs, distribution, …) as well as a technical (weight, installation issues, …) nature in the use of this material.
The skills and technical-artistic knowledge of Italian stone companies consequently become available to prestigious furnishing companies, thereby collaborating to create unique indoor and outdoor projects for subsequent launch on the market. Natural stone thereby becomes a revolutionary and innovative material, readily offered to even the most discerning customers all over the world through everyday objects.
Brand & Stone 2.0 it is therefore not only an exhibition of excellent design objects in natural stone nor is it a mere experiment designed to exaggerate the potential of stone materials. It is a project promoting partnership and synergy between two worlds, natural stone and design.

FOTOGALLERY
VIDEO
MAKING OF