official event
Description
A talk conceived as a strategic listening platform to understand how the cladding and façade industry will need to evolve in the era of off-site construction.
The initiatives promoted by ADI highlight a particularly strong concept: off-site construction is the meeting point between Architecture and Industrial Design, as it shifts value from the construction site to the industrialised product.
What will be the skin of off-site architecture?
For decades, the materials industry has asked architecture:
“How do you want to use my product?”
Off-site construction reverses the paradigm.
Materials must now respond to increasingly stringent requirements:
The central question becomes:
“What characteristics must a façade material have to be compatible with industrialised construction?”