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Veronafiere and IMM: system-making market promotion agreement for 'made in Italy' marble
A letter of intent was signed today between Veronafiere and IMM Carrarafiere. The objective is to develop joint initiatives to promote the Italian natural stone value chain. Collaboration projects in Italy and abroad will be investigated, following the outlines defined by the Government in its Special Made in Italy Promotion Plan.
Verona, 28 September 2017 - Marmomac and Marmotec join forces to promote the Italian stone industry. Veronafiere and IMM Carrarafiere - the organisers of the two events - have signed a Memorandum of Understanding with the aim of developing joint action in Italy and, in particular, on international markets to promote 'Made in Italy' natural stone and processing technology. The letter of intent was signed today - the second day of the 52nd edition of Marmomac, scheduled at Veronafiere until Saturday.
Marmomac and Marmotec are the respective expressions of Italy's two main natural stone production districts: Verona and Carrara in 2016 together accounted for more than 60% of total turnover for Italian stone exports, that in turn came to over 2.9 billion euros for finished materials, semi-finished products and dedicated machinery.
This prompted the desire to join forces in a system-making collaboration between the two trade fairs, seeking new synergies between their respective exhibitions as well as international opportunities for companies operating in the Italian natural stone value chain. Joint involvement in promotional and commercial initiatives in Italy and abroad will therefore be investigated, such as trade missions with companies, b2b meetings, workshops and exhibitions. The partnership will not only concern business but also training, professional updates and research: fields where both trade fairs have been active for over twenty years.
"Marmomac is the leading show in the natural stone industry, representing a world-wide value chain boasting a turnover of 22 billion dollars," said Giovanni Mantovani, CEO & Director General of Veronafiere. With more than 1,650 exhibitors from 56 countries, the event gives voice to the largest production districts, including in the Veneto and Tuscany - themselves represented by more than 330 companies in all at this year's edition. The transformation of Veronafiere into a joint-stock equity company (SpA) means we can operate more promptly on markets as well as to implement strategic partnerships such as this one with IMM Carrarafiere - the first step towards a more detailed collaboration promoting this sector. We are convinced that working closely together following the guidelines defined up by the Government in its Special Made in Italy Promotion Plan is the key to the success of our natural stone system."
"Internazionale Marmi e Macchine Carrara is acknowledged world-wide as a specialist centre focusing on the stone industry and a landmark for all operators," said Fabio Figari, President of Imm. This leadership means we are able to respond on a daily basis to requests from all over the world as regards training, market research, trials and laboratory testing. I have always been convinced that strength lies in cooperation. The trade fair sector has changed and needs synergies in order to emerge on the global market. That is why we have defined with Veronafiere a shared point of view that has enabled us to implement a new approach that will bring great benefits to the natural stone value chain and our respective production districts."
Veronafiere Press Service
Tel.: + 39.045.829.83.50 – 82.10 – 82.42
Attachment : gb2-Accordo-Verona-Carrara.pdf Back to List