2021 new exhibition area
The main innovation at Marmomac 2021 is Marble+Solutions, a new exhibition area that aims to accompany companies towards a new exhibition project which makes it possible not only to present materials but also final products and urban, architectural and design solutions. The format includes a ready-to-use stand, including a Talk Space for the presentation of projects, even by architects and designers, as well as to host specific activities with delegations of buyers attending the trade fair.
This new area will also make it possible to exhibit co-marketing solutions with non-sector brands involved in the development of the project, as well as to present marble and natural stone in “hybrid applications” with other materials (with the exclusion of ceramics). This cross-fertilization will highlight and promote the evolution of production in the sector, while at the same time emphasising the central role of natural stone in manufacturing processes thanks to its quality and uniqueness. Lastly, for companies keen to take part in Marmo+Solutions without, however, abandoning the historic location of their stands, dual participation with a multimedia totem is envisaged.