Marmomac Talks speakers
Founder and Co-CEO Adiacent China (VAR Group)
Andrea is an award-winning digital strategist and the founder of Fireworks, technology marketing company in Shanghai. Since 2021, Fireworks is part of VAR Group, an Italian listed digital transformation company with over 2bn EUR in revenue. He has lived 15 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.
A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program among others. Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.