The Best Communicator Award jury was composed.
The jury has been announced of the twelfth edition of the Best Communicator Award created by Veronafiere and dedicated to the best stands at Marmomac. The Award is by now an unmissable appointment with design, expanding its prestige year after year among the 1600 international exhibitors attending the Show.
The five top names called on to evaluate exhibit design are: architect Marco Piva, design blogger Camilla Bellini, designer Umberto Branchini, the Scientific Director of Arketipo Matteo Ruta and journalist Giorgio Tartaro, who returns as President.
Making the difference and convincing the jury will depend on the set-up, skilful use of colours, interplay between different styles, product display choices – from raw blocks to slabs and finished objects – as well as tools and machinery: the entire value chain will be involved in this competition.
Every company that decides to attend a trade fair seeks to transform “contacts into contracts” and initial success in this direction is achieved through successful choices focusing on the effectiveness of the stand as an immediate tool representing the company in its relationships with visitors.
Exhibit design today more than ever is a primary form of communication not only for selling products or services but all the more so in order to attract visitors and convey the image and, consequently, the essence of company business. The jury of the Best Communicator Award is therefore called on to select companies that prove able to interpret their exhibition spaces in this way.
The awards will be presented during a ceremony in the Forum Area on the second day of the event (Thursday 27 September 2018).