The Plus Theatre

CULTURAL PROJECTS 2022

Hall 10

BRAND&STONE 4.0

Conceived and curated by: Danilo di Michele
an experimental design space for artefacts in natural stone by leading furniture/design brands

Now in its fourth edition, BRAND & STONE 4.0, conceived and curated by Danilo Di Michele, is an important exhibition that comes forward as an experimental design space for artefacts in natural stone by leading furniture/design brands. The purpose is to educate and illustrate shared aspects – such as skill, machinery and creative design – that define the substance of stone and its innumerable special features and differences.

The exhibition – set up at The Plus Theatre in Hall 10 – aims to bring design companies, internationally renowned designers and companies in the stone sector actively together in a meeting that starts with in-depth knowledge of the subject to create new opportunities for collaboration and possible business developments through unique projects that may later be presented on the market. Each brand consequently develops products testifying that marble, granite and natural stones are irreplaceable materials in the world of design and architecture of yesterday, today and tomorrow.

Project — Brand — Designer — Producer

Michelangelo, Flut, Wander, Maggie — Bellavista — Attilio Zanni — Arte Marmi, Didoni
V294 — Aston Martin per Formitalia — Mirabili per Formitalia — Gruppo Tosco Marmi
Linfa — MK — Giorgio Rava — Nikolaus Bagnara
Face à Face — Agape — Jean Nouvel — Grassi Pietre
Aira — Horm — Marcantonio — Marmo Elite
Pako — Qeeboo — Stefano Giovannoni — Silvestri Art Design

Brand&Stone 4.0

EXHIBITIONS

Face à Face

Brand
Agape
Designer
Jean Nouvel
Production
Grassi Pietre
Materials
Marmo Nero Marquinia Levigato

The new bathtub of architectural marks launches of the collaboration between Agape and the French architect. Thanks to an ingenious system of invisible joints, in the construction of the bathtub the surfaces appear to simply approach one another side by side. The surfaces brush gently against one another, and thanks to the extremely precise inclination of the panels that become the backrests, the bathtub is transformed into a cozy nest where you can sit, stretch out, read, and relax. Like the washbasin, this piece is an abstract object that uses contrast to enhance the almost baroque splendor of the marble.

V294

Brand
Formitalia Luxury Group – Aston Martin Home
Designer
Formitalia Design Studio – Aston Martin Design Studio
Production
Gruppo Tosco Marmi
Materials
Marble Palissandro oniciato

The typical attention to detail of the Made in Italy production and all pieces created by FORMITALIA Luxury Group allows ASTON MARTIN’s V294 to have a multiple choice of fabrics and leathers in several colors, so as to create a cinema environment that can meet all possible tastes. The relax mechanism, the adjustable headrest and the cup holder give absolute comfort that can be fully customized to suit the customer’s needs. The hollowed front panel that encloses a small vertical LED in the center is, with its faceted lines, the central jewel of the entire composition giving elegance and harmony.

Michelangelo e i Preziosi

Brand
Bellavista Collection
Designer
Attilio Zanni
Production
Arte Marmi – Didoni
Materials
Marmo Statuario Michelangelo Carrara, Malachite Verde, Occhio di Tigre, Ametista Dente di Lupo

Michelangelo is the new dining table supported by four legs which remind the shape of a boot, as to underline the value of the Made in Italy. The Michelangelo table owes its name to the material used for its creation: the precious Michelangelo Carrara marble, used by the sculptor Michelangelo to sculpt the Pietà. To enrich the work we have the Preziosi, a set of three small tables adorned with precious stones: Flut with Green Malachite, Wander, with a revolving top in Tiger’s Eye and Bronze, and Maggie, an elegant marble magazine rack that blends with metal in a 24 carat gold finish and Wolf’s Tooth Amethyst.

Demetra

Brand
BIANCOBIANCO
Designer
Giorgio Canale
Production
Remax Marmi, Santa Margherita
Materials
Palladio Doge, Palladio Moro

Demetra is the new entry in BiancoBianco’s latest collection, an indoor separator that fully embodies its name. The work is in fact made of natural stone but completely reflects the softness, flexibility and lightness of leaves found in nature. This is because two deep-rooted limitations in the stone industry are deconstructed: it is not static and heavy, but rather adaptable to the environment in which it is presented, thanks to its undulating shape that allows it to be freely positioned and curved. The ductility of the piece allows it to adapt in the ambience, delimiting areas and creating different intimate spaces, due to the multiplicity of designs and formats in which Demetra is exhibited.

Aira

Brand
Horm
Designer
Marcantonio
Production
Marmo Elite
Materials
Bronzo Placcato Oro 24k, Bianco Carrara Lucido, Nero Marquinia Lucido, Sodalite Blu Lucido, Onice Rosa Lucido, Azul Macaubas Lucido, Nero Port Laurent Lucido, Travertino Levigato, Onice Bianco Lucido

Marcantonio is an artist before being a designer. Objects must therefore dialogue with people, communicate. Not only be designed for a function. In many cultures of the world, the branch is always loaded with positive meanings linked to nature, man, spirituality. Marcantonio’s idea of transforming a branch into a light source arose from the desire to amplify this positive valence and to create an object that is functional but at the same time can act as a stimulus to the soul.

Pako

Brand
Qeeboo Milano
Designer
Stefano Giovannoni
Production
Silvestri Marmi
Materials
Marmo di Carrara

Don Pako, designed by Stefano Giovannoni, is a dining table whose round top with a diameter of 110cm is supported by the sinuous trunk of an elephant. Made of white Carrara marble gives a touch of elegance to your spaces, it is perfect for lunches and dinners both indoors and outdoors.